My words and ideas have been seen on Samsung.com, in inboxes, across the brand's social media channels, and in retail environments like Best Buy, Target and AT&T. At the end of the day, my job is to brainstorm, pitch and execute smart campaigns and copy that make people say, "woah." or "ha!" or, most importantly, "I need that." I'm lucky to be able to do great work with great people. Here are a few of my favorite projects:
My role: I am the senior copywriter on all emails, which includes Prelaunch, Launch, Auto-Responder and Onboarding messages for all mobile devices. To increase engagement and CTOR%, our emails are interactive, geo-targeted and highly personalized.
Results: The Samsung Galaxy S6 Edge prelaunch email series was sent to 18M registered owners. Within one week, it garnered 3.7x more "Preorder Now" clicks than the GS5 prelaunch email. 251K versus 67K. The average open rate was 30.9% and the average click rate was 10.2%.
For the 2016 Holiday season, Samsung wanted to send its Owners a piece of direct mail that communicated two simple things: 1. You're special to us 2. Happy Holidays.
My role: I concepted and wrote a whimsical Snowflake Poem to spread holiday cheer while emphasizing Owners' individuality. The accordian-style design was intended to increase engagement, and the perforated edge allowed Owners to detach the Samsung greeting and send the poem to a friend or family member in an envelope we provided.
Samsung wants to help Owners get the most out of their products.
My role: Write quick-read articles for Samsung's blog, Techlife, that provide helpful hints with a bit of humor.
Samsung embraces its responsibility to foster a better society, protect and improve the environment, and strengthen communities.
My role: Write several PR pieces to build awareness of SCC programs and events.